Based on research on the design market and featuring in-depth demographics and psychographics along with the crucial factors that drive purchasing decisions this course provides insight into the dramatic changes taking place with consumer behavior and in the design landscape. But this is NOT a statistics class; you’ll discover how to put all these facts to good use by learning how to reach the new consumer and interest them in your products and services. We’ll explore the consumer attitudes and philosophies that are shaping the near- and mid-future, complete with consumer value, behavior and lifestyle outlines that will help you positioning, sourcing and crafting your image as a stylemaker to the elusive design customer. Finally, we’ll finish with sourcing, positioning and presentation tips to get that client’s attention.
Webinar: On Demand
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