Designing the Future: Who is the New Design Client and How to Reach Them

$50.00

SKU: CEUOD020 Category: Tag:

Description

Based on research on the design market and featuring in-depth demographics and psychographics along with the crucial factors that drive purchasing decisions this course provides insight into the dramatic changes taking place with consumer behavior and in the design landscape. But this is NOT a statistics class; you’ll discover how to put all these facts to good use by learning how to reach the new consumer and interest them in your products and services.  We’ll explore the consumer attitudes and philosophies that are shaping the near- and mid-future, complete with consumer value, behavior and lifestyle outlines that will help you positioning, sourcing and crafting your image as a stylemaker to the elusive design customer. Finally, we’ll finish with sourcing, positioning and presentation tips to get that client’s attention.

Webinar: On Demand

CEU: 0.2

Please note you will be contacted by the webinar provider with more information on how to access your webinar after you sign up. If you do not receive any correspondence within 48 hours, please contact us at info@idrcanada.org